E-Commerce Marketplace Consultancy • Amazon & Quick Commerce Acceleration
Book Consultation | +91 88826 30026 | info@foureagle.in
Four Eagle Logo
WhatsApp Inquiry +91 88826 30026

© 2026 Four Eagle — foureagle.in

Performance Advertising & Algorithmic PPC

Make Every Rupee
Work Harder.

AI-led retail media automation with rule-based bidding, hourly dayparting, and negative keyword harvesting to maximize ROAS and lower TACoS.

Request PPC Audit Explore Deliverables

Retail Media Networks & Platforms Managed

Amazon Sponsored Products Amazon Sponsored Brands & Video Amazon Sponsored Display Amazon DSP (Demand-Side Platform) Flipkart Commerce Cloud Blinkit & Zepto Brand Ads
01

What We Do

Make every rupee work harder with AI-led retail media. Four Eagle deploys rule-based bidding, dayparting schedules, and strict budget guards—layered with Share-of-Voice (SOV) tracking, New-to-Brand (NTB) acquisition, and creative testing—to consistently push ROAS and TACoS in the right direction.

02

Key Activities & Deliverables

PPC strategy, campaign architecture, and automation tooling:

Full Campaign Segmentation

Granular isolation across Exact, Phrase, Broad, Product Targeting (ASIN defense & competitor conquesting), and Video Ads.

Dynamic Dayparting Schedules

Automated bid boosts during high-converting peak buying hours and systematic throttling during low-intent time windows.

Share-of-Voice & NTB Tracking

Continuous monitoring of organic vs. paid category visibility, optimizing specifically to acquire high-lifetime-value net-new brand buyers.

Amazon DSP Programmatic

Upper-funnel display and OTT video retargeting directed at past ASIN viewers, cart abandoners, and complementary brand audiences.

Negative Keyword Harvesting

Relentless elimination of non-converting and wasteful search terms to stop budget drain and protect ad profit margins.

03

Performance Metrics

We report advertising efficiency directly against true business profitability:

Key Performance Indicators

Return on Ad Spend (ROAS) • Total Advertising Cost of Sales (TACoS) • Advertising Cost of Sales (ACoS) • New-to-Brand Ratio (NTB %) • Share of Voice (SOV) • Incremental Ad Sales
Case Study

Retail Media Efficiency in Practice

Real-world results achieved through dayparting and negative keyword discipline.

Amazon USA • Home Décor & Furnishings PPC Efficiency Case

Home Décor Brand Expansion on Amazon USA

The Challenge

Indian artisanal manufacturer expanding to Amazon US faced steep cost-per-click (CPC) rates and high advertising spend bleed. High TACoS (29.4%) was eroding all unit gross margins.

Four Eagle Strategic Intervention

Rebuilt campaign architecture into strict Exact match vs. Discovery silos. Set automated dayparting bid schedules aligned with US East/West peak purchasing hours, paired with Sponsored Brands Video campaigns highlighting artisan craftsmanship.

Quantifiable Outcomes
29.4% → 11.8%
TACoS Reduction
2.3x
Conversion Rate Uplift
+74%
Total US GMV Growth
Frequently Asked Questions

Retail Media & PPC FAQs

Answers to common advertising questions, budget sizing, and metrics.

Budget requirements vary by product category competition and current organic rank. We generally recommend starting with ₹30,000 to ₹75,000 per month to harvest statistically meaningful search term data and find your brand's optimal ROAS sweet spot.

ACoS (Advertising Cost of Sales) measures ad spend divided by directly attributed ad revenue. TACoS (Total Advertising Cost of Sales) measures ad spend divided by total revenue (ad + organic). TACoS reveals whether paid ads are successfully pulling up organic ranking over time.

Shoppers browse at different times than they purchase. Dayparting increases bids during peak checkout hours (e.g., 7 PM to 11 PM) while reducing bids during low-conversion early morning hours, preventing wasted ad spend.

We review customer search terms multiple times per week. Any query generating clicks with zero conversions, or clicks matching irrelevant products, is immediately added to campaign negative exact lists to prevent repeated ad loss.
Let's Connect

Maximize Your Advertising ROAS

Stop bleeding ad budget on non-converting clicks. Request an objective PPC audit to uncover negative search term leaks and dayparting opportunities.

  • Comprehensive Search Term Waste Analysis
  • Campaign Architecture & Match Type Audit
  • Realistic TACoS & ROAS Target Modeling
Direct PPC Helpline:
+91 88826 30026

Request Retail Media Consultation